Re: Examples of cross-selling with WebCatalog?
This WebDNA talk-list message is from 1998
It keeps the original formatting.
numero = 17352
interpreted = N
texte = Ray,Could you let us know if you do figure it out. I'm going to start with some links to other products that I'd like to cross-sell, but it would be very cool to automate the process in the future; i.e., logig that would:* show which other products were purchased by customers purchasing a specific product (Amazon example)* show most popular products based on other customer info, such as: -- 10 most popular items purchased by women -- 10 most popular items purchased by menJust some initial thoughts on it...thanks for mentioning NetPerceptions. Interesting to know who supplies that to Amazon!Dale dstokdyk@dvs.mv.com >I spoke with the people from NetPerceptions at a conference lately, they >make a product called Grouplens which amazon.com and other high end sites >use. It's a profiling engine. It tracks customer's buying and selections >and groups them into profiles. When you make selections on there site, It >groups you into a profile and pushes the approptiate products infront of >you. It's 1 to 1 to millions marketing and is the new age of >webdevelopment. I am currently trying to solve this same problem with >webcat, but I think it will take someone more that me to create such a >feature. > >Ray > >At 10:11 AM 4/25/98, you wrote: >>Anyone have some examples of cross-selling with WebCatalog? You know...like >>when you view an Amazon.com book page, and you'll also see something like >>People who bought this book also purchased the following books: >>
....? >> >>It looks like perhaps Amazon has automated the suggested cross-sell items >>based on sales? >> >>I'd like to do something similar -- probably manually including cross-sell >>items in a field in my catalog.db that will provide suggested links on the >>product detail page -- but am curious to know what others have had >>success with??? >> >>In pursuit of $ales... >> >>Dale Stokdyk >>World Romance >>Romantic Gifts from Around the World >>http://www.me2u.com >>
Associated Messages, from the most recent to the oldest:
Ray,Could you let us know if you do figure it out. I'm going to start with some links to other products that I'd like to cross-sell, but it would be very cool to automate the process in the future; i.e., logig that would:* show which other products were purchased by customers purchasing a specific product (Amazon example)* show most popular products based on other customer info, such as: -- 10 most popular items purchased by women -- 10 most popular items purchased by menJust some initial thoughts on it...thanks for mentioning NetPerceptions. Interesting to know who supplies that to Amazon!Dale dstokdyk@dvs.mv.com >I spoke with the people from NetPerceptions at a conference lately, they >make a product called Grouplens which amazon.com and other high end sites >use. It's a profiling engine. It tracks customer's buying and selections >and groups them into profiles. When you make selections on there site, It >groups you into a profile and pushes the approptiate products infront of >you. It's 1 to 1 to millions marketing and is the new age of >webdevelopment. I am currently trying to solve this same problem with >webcat, but I think it will take someone more that me to create such a >feature. > >Ray > >At 10:11 AM 4/25/98, you wrote: >>Anyone have some examples of cross-selling with WebCatalog? You know...like >>when you view an Amazon.com book page, and you'll also see something like >>People who bought this book also purchased the following books: >>....? >> >>It looks like perhaps Amazon has automated the suggested cross-sell items >>based on sales? >> >>I'd like to do something similar -- probably manually including cross-sell >>items in a field in my catalog.db that will provide suggested links on the >>product detail page -- but am curious to know what others have had >>success with??? >> >>In pursuit of $ales... >> >>Dale Stokdyk >>World Romance >>Romantic Gifts from Around the World >>http://www.me2u.com >>
Dale Stokdyk
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