RE: WebCat name recognition (was Re: MacFinder -- a new WebDNAweb site)

This WebDNA talk-list message is from

1998

It keeps the original formatting. numero = 18803
interpreted = N
texte = I have had problems saying the name WebCatalog to customers. It seems tostrike them as a toy or hobby-level piece of software. It certainly doesn'taccount for the product's capabilities. I feel dumb every time I say thename WebCatalog to customers.The WebDNA thing hits the nail on the head. It just happens to be so muchmore of a name than the product name itself. Perhaps the next releaseshould include a grand re-naming to better describe the product and morethematically tie into WebDNA.The subtle message customers get from a klutzy name seems to exact far moreof a penalty than an extremely cleverly named piece of garbage.How about something along the lines of genetics / gene splicing / gene pool/ chromosomes / e-coli? (alright perhaps not e-coli) The point is that Ithink it might be time for another naming competition.-Pat-----Original Message-----From: PCS Technical Support [mailto:support2@smithmicro.com]Sent: Friday, July 10, 1998 11:42 AMTo: WebDNA-Talk@smithmicro.comSubject: Re: WebCat name recognition (was Re: MacFinder -- a new WebDNAwebsite)>A salesperson can do a little tap dance while waiting for the SQL database>to return results. The dance is shorter for filemaker (not much). But they>are only able to blink once or twice before WebCat returns results.>Prospective clients say Wow,Part of the issue is probably the name -- some people are surprised that itcontains a database engine at all. Another issue is that word fast,which can be interpreted in so many ways...our competitors seem to thinkthat any turnaround time in the 1-2 second range is fast, whereas weconsider 10-20 milliseconds to be fast. One is fast for hobbyists; theother is fast for professionals.There is no reason Apple webmasters should not know about WebCatalog -- wehave demonstrated it to them (in large private meeting halls dedicated toshowing new technology to Apple employees) on numerous occasions. We arepleased, however, with our name recognition when it comes to eCommerce --we are getting results exponentially better than last year.Technical Support | ==== eCommerce and Beyond ====Pacific Coast Software | WebCatalog, WebMerchant,11770 Bernardo Plaza Court | SiteEdit Pro, PhotoMaster,San Diego, CA 92128 | Typhoon619/675-1106 Fax: 619/675-0372 | http://www.smithmicro.com/ Associated Messages, from the most recent to the oldest:

I have had problems saying the name WebCatalog to customers. It seems tostrike them as a toy or hobby-level piece of software. It certainly doesn'taccount for the product's capabilities. I feel dumb every time I say thename WebCatalog to customers.The WebDNA thing hits the nail on the head. It just happens to be so muchmore of a name than the product name itself. Perhaps the next releaseshould include a grand re-naming to better describe the product and morethematically tie into WebDNA.The subtle message customers get from a klutzy name seems to exact far moreof a penalty than an extremely cleverly named piece of garbage.How about something along the lines of genetics / gene splicing / gene pool/ chromosomes / e-coli? (alright perhaps not e-coli) The point is that Ithink it might be time for another naming competition.-Pat-----Original Message-----From: PCS Technical Support [mailto:support2@smithmicro.com]Sent: Friday, July 10, 1998 11:42 AMTo: WebDNA-Talk@smithmicro.comSubject: Re: WebCat name recognition (was Re: MacFinder -- a new WebDNAwebsite)>A salesperson can do a little tap dance while waiting for the SQL database>to return results. The dance is shorter for filemaker (not much). But they>are only able to blink once or twice before WebCat returns results.>Prospective clients say Wow,Part of the issue is probably the name -- some people are surprised that itcontains a database engine at all. Another issue is that word fast,which can be interpreted in so many ways...our competitors seem to thinkthat any turnaround time in the 1-2 second range is fast, whereas weconsider 10-20 milliseconds to be fast. One is fast for hobbyists; theother is fast for professionals.There is no reason Apple webmasters should not know about WebCatalog -- wehave demonstrated it to them (in large private meeting halls dedicated toshowing new technology to Apple employees) on numerous occasions. We arepleased, however, with our name recognition when it comes to eCommerce --we are getting results exponentially better than last year.Technical Support | ==== eCommerce and Beyond ====Pacific Coast Software | WebCatalog, WebMerchant,11770 Bernardo Plaza Court | SiteEdit Pro, PhotoMaster,San Diego, CA 92128 | Typhoon619/675-1106 Fax: 619/675-0372 | http://www.smithmicro.com/ Pat McCormick

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