RE: WebCat name recognition (was Re: MacFinder -- a new WebDNAweb site)

This WebDNA talk-list message is from

1998

It keeps the original formatting. numero = 18809
interpreted = N
texte = I believe, and this is just my belief, that the name is not as important asthe marketing. Microsoft has shown us all, repeatedly, that you can take apoor product with a bad name (few people who request it know what NT standsfor) and make people ask for it as the result of marketing.So, in essence, it matters very little what the name is and it matters agreat deal how the product is marketed. A good name doesn't hurt, but whenis the last time someone came to you and requested that you use a specificproduct to build their site or serve their email? For us, people requestthose items that they've been made to believe through marketing are thebest. They request NT servers. They request FrontPage. They perceive theseproducts to be better than others (regardless of reality) and they arefamiliar with their names and features.So to summarize my soapbox debut, WebCat needs better/more marketing forbetter name recognition to our clients. It does not necessarily need a namechange. The better documentation that someone else mentioned couldn't hurteither.Paul>At 7:39 PM 7/12/98, Pat McCormick wrote:>>I have had problems saying the name WebCatalog to customers. It seems to>>strike them as a toy or hobby-level piece of software. It certainly doesn't>>account for the product's capabilities. I feel dumb every time I say the>>name WebCatalog to customers.>>>>The name WebCatalog seems to me to reflect the core capabilities of this>product. It is similar in name recognition and functional association to>NetForms and Internet Explorer (my apologies to my Mac buds!). I find>that product names such as Anarchie and Timbuktu and WebDNA require>too much effort to decipher without inside/prior knowledge, and,>especially, to communicate purpose to the unwashed bill-payers.>>Just a thought...>Bob Beaton _/_/_/_/_/_/_/_/_/_/_/_/|\_\_\_\_\_\_\_\_\_\_\_\_ _/_/_/Paul Uttermohlen, Internet Marketspace, Inc. \_\_\_\_ _/_/_/ mailto:paul@ims1.com - Website Development \_\_\_\_ _/_/_/ Business - _\_\_\_\_\_\_\_\_\_\_ _/_/_/ Real Estate - _\_\_\_\_ _/_/_/Websites - Children _/ _\_\_\__/_/_/_/_/_/_/_/_/_/_/_/_/_/ | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Associated Messages, from the most recent to the oldest:

I believe, and this is just my belief, that the name is not as important asthe marketing. Microsoft has shown us all, repeatedly, that you can take apoor product with a bad name (few people who request it know what NT standsfor) and make people ask for it as the result of marketing.So, in essence, it matters very little what the name is and it matters agreat deal how the product is marketed. A good name doesn't hurt, but whenis the last time someone came to you and requested that you use a specificproduct to build their site or serve their email? For us, people requestthose items that they've been made to believe through marketing are thebest. They request NT servers. They request FrontPage. They perceive theseproducts to be better than others (regardless of reality) and they arefamiliar with their names and features.So to summarize my soapbox debut, WebCat needs better/more marketing forbetter name recognition to our clients. It does not necessarily need a namechange. The better documentation that someone else mentioned couldn't hurteither.Paul>At 7:39 PM 7/12/98, Pat McCormick wrote:>>I have had problems saying the name WebCatalog to customers. It seems to>>strike them as a toy or hobby-level piece of software. It certainly doesn't>>account for the product's capabilities. I feel dumb every time I say the>>name WebCatalog to customers.>>>>The name WebCatalog seems to me to reflect the core capabilities of this>product. It is similar in name recognition and functional association to>NetForms and Internet Explorer (my apologies to my Mac buds!). I find>that product names such as Anarchie and Timbuktu and WebDNA require>too much effort to decipher without inside/prior knowledge, and,>especially, to communicate purpose to the unwashed bill-payers.>>Just a thought...>Bob Beaton _/_/_/_/_/_/_/_/_/_/_/_/|\_\_\_\_\_\_\_\_\_\_\_\_ _/_/_/Paul Uttermohlen, Internet Marketspace, Inc. \_\_\_\_ _/_/_/ mailto:paul@ims1.com - Website Development \_\_\_\_ _/_/_/ Business - _\_\_\_\_\_\_\_\_\_\_ _/_/_/ Real Estate - _\_\_\_\_ _/_/_/Websites - Children _/ _\_\_\__/_/_/_/_/_/_/_/_/_/_/_/_/_/ | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Paul Uttermohlen

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