Re: why why why
This WebDNA talk-list message is from 2004
It keeps the original formatting.
numero = 56413
interpreted = N
texte = Unless they wrote the loss off as a marketing expense, which is what most companies would do. I'm not saying go out there a intentionally lose money, but, say, earmark a small 'road' budget for one budget year, expect an upfront loss, but track the hell out of all the 'converts' you pick up on the way, and, if they do it right, the cost of new licenses generated from the road shows would more than offset the initial 'loss'. If it works, then lather rinse repeat, if not, oh well, marketing is a crapshoot. There's more going on around SMSI than we will ever know :( -Dan On Fri, 27 Feb 2004 10:50:52 -0500 "Kimberly D. Walls"
wrote: >They can't do it because there are so few people using the product. If >they did this, the cost to attend the event would be more than the >product itself... > > > > >> -----Original Message----- >> From: WebDNA Talk [mailto:WebDNA-Talk@talk.smithmicro.com] On Behalf >Of >> Dylan Wood >> Sent: Friday, February 27, 2004 10:42 AM >> To: WebDNA Talk >> Subject: why why why >> >> I have a question... >> >> Why doesn't SM ever do WebDNA road shows or events anywhere? If they >> do, why isn't it advertised. >> >> it would be great to see SM do a 5 city tour with a 1 day learning >> course for a SMALL cost as a way to build momentum and gather webDNA >> users..... >> >> >> SM? What do you think? >> >> -dylan >> >> >> ------------------------------------------------------------- >> This message is sent to you because you are subscribed to >> the mailing list . >> To unsubscribe, E-mail to: >> To switch to the DIGEST mode, E-mail to > digest@talk.smithmicro.com> >> Web Archive of this list is at: http://webdna.smithmicro.com/ > > >------------------------------------------------------------- >This message is sent to you because you are subscribed to > the mailing list . >To unsubscribe, E-mail to: >To switch to the DIGEST mode, E-mail to >Web Archive of this list is at: http://webdna.smithmicro.com/ ------------------------------------------------------------ http://www.StrongGraphicDesign.com http://www.SearchBoise.com ------------------------------------------------------------ ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/
Associated Messages, from the most recent to the oldest:
Unless they wrote the loss off as a marketing expense, which is what most companies would do. I'm not saying go out there a intentionally lose money, but, say, earmark a small 'road' budget for one budget year, expect an upfront loss, but track the hell out of all the 'converts' you pick up on the way, and, if they do it right, the cost of new licenses generated from the road shows would more than offset the initial 'loss'. If it works, then lather rinse repeat, if not, oh well, marketing is a crapshoot. There's more going on around SMSI than we will ever know :( -Dan On Fri, 27 Feb 2004 10:50:52 -0500 "Kimberly D. Walls" wrote: >They can't do it because there are so few people using the product. If >they did this, the cost to attend the event would be more than the >product itself... > > > > >> -----Original Message----- >> From: WebDNA Talk [mailto:WebDNA-Talk@talk.smithmicro.com] On Behalf >Of >> Dylan Wood >> Sent: Friday, February 27, 2004 10:42 AM >> To: WebDNA Talk >> Subject: why why why >> >> I have a question... >> >> Why doesn't SM ever do WebDNA road shows or events anywhere? If they >> do, why isn't it advertised. >> >> it would be great to see SM do a 5 city tour with a 1 day learning >> course for a SMALL cost as a way to build momentum and gather webDNA >> users..... >> >> >> SM? What do you think? >> >> -dylan >> >> >> ------------------------------------------------------------- >> This message is sent to you because you are subscribed to >> the mailing list . >> To unsubscribe, E-mail to: >> To switch to the DIGEST mode, E-mail to > digest@talk.smithmicro.com> >> Web Archive of this list is at: http://webdna.smithmicro.com/ > > >------------------------------------------------------------- >This message is sent to you because you are subscribed to > the mailing list . >To unsubscribe, E-mail to: >To switch to the DIGEST mode, E-mail to >Web Archive of this list is at: http://webdna.smithmicro.com/ ------------------------------------------------------------ http://www.StrongGraphicDesign.com http://www.SearchBoise.com ------------------------------------------------------------ ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/
"Dan Strong"
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