RE: WebCat name recognition (was Re: MacFinder -- a new WebDNAweb site)

This WebDNA talk-list message is from

1998

It keeps the original formatting. numero = 18804
interpreted = N
texte = I have just the opposite experience.I say I have a great new piece of software for web site commerce..web catalog.Response has been great... three sites in a week. They knew they wereable to build a catalog for the web. No Brainer.WebDna is the language the end-site-purchaser does not have know diddleyabout... only the buttons on the Web Catalog work.BUT... I think the Pacifc-Coast web site and us as vendors deserve a wholebunchof working cut, copy and paste examples, snipplets and other workingideas rather than the let's guess method.MoosemanPat said:>I have had problems saying the name WebCatalog to customers. It seems to>strike them as a toy or hobby-level piece of software. It certainly doesn't>account for the product's capabilities. I feel dumb every time I say the>name WebCatalog to customers.>>The WebDNA thing hits the nail on the head. It just happens to be so much>more of a name than the product name itself. Perhaps the next release>should include a grand re-naming to better describe the product and more>thematically tie into WebDNA.>>The subtle message customers get from a klutzy name seems to exact far more>of a penalty than an extremely cleverly named piece of garbage.>>How about something along the lines of genetics / gene splicing / gene pool>/ chromosomes / e-coli? (alright perhaps not e-coli) The point is that I>think it might be time for another naming competition.>>-Pat>>-----Original Message----->From: PCS Technical Support [mailto:support2@smithmicro.com]>Sent: Friday, July 10, 1998 11:42 AM>To: WebDNA-Talk@smithmicro.com>Subject: Re: WebCat name recognition (was Re: MacFinder -- a new>WebDNAweb>site)>>>A salesperson can do a little tap dance while waiting for the SQL database>>to return results. The dance is shorter for filemaker (not much). But they>>are only able to blink once or twice before WebCat returns results.>>Prospective clients say Wow,>>Part of the issue is probably the name -- some people are surprised that it>contains a database engine at all. Another issue is that word fast,>which can be interpreted in so many ways...our competitors seem to think>that any turnaround time in the 1-2 second range is fast, whereas we>consider 10-20 milliseconds to be fast. One is fast for hobbyists; the>other is fast for professionals.>>There is no reason Apple webmasters should not know about WebCatalog -- we>have demonstrated it to them (in large private meeting halls dedicated to>showing new technology to Apple employees) on numerous occasions. We are>pleased, however, with our name recognition when it comes to eCommerce -->we are getting results exponentially better than last year.>>Technical Support | ==== eCommerce and Beyond ====>Pacific Coast Software | WebCatalog, WebMerchant,>11770 Bernardo Plaza Court | SiteEdit Pro, PhotoMaster,>San Diego, CA 92128 | Typhoon>619/675-1106 Fax: 619/675-0372 | http://www.smithmicro.com/ Associated Messages, from the most recent to the oldest:

I have just the opposite experience.I say I have a great new piece of software for web site commerce..web catalog.Response has been great... three sites in a week. They knew they wereable to build a catalog for the web. No Brainer.WebDna is the language the end-site-purchaser does not have know diddleyabout... only the buttons on the Web Catalog work.BUT... I think the Pacifc-Coast web site and us as vendors deserve a wholebunchof working cut, copy and paste examples, snipplets and other workingideas rather than the let's guess method.MoosemanPat said:>I have had problems saying the name WebCatalog to customers. It seems to>strike them as a toy or hobby-level piece of software. It certainly doesn't>account for the product's capabilities. I feel dumb every time I say the>name WebCatalog to customers.>>The WebDNA thing hits the nail on the head. It just happens to be so much>more of a name than the product name itself. Perhaps the next release>should include a grand re-naming to better describe the product and more>thematically tie into WebDNA.>>The subtle message customers get from a klutzy name seems to exact far more>of a penalty than an extremely cleverly named piece of garbage.>>How about something along the lines of genetics / gene splicing / gene pool>/ chromosomes / e-coli? (alright perhaps not e-coli) The point is that I>think it might be time for another naming competition.>>-Pat>>-----Original Message----->From: PCS Technical Support [mailto:support2@smithmicro.com]>Sent: Friday, July 10, 1998 11:42 AM>To: WebDNA-Talk@smithmicro.com>Subject: Re: WebCat name recognition (was Re: MacFinder -- a new>WebDNAweb>site)>>>A salesperson can do a little tap dance while waiting for the SQL database>>to return results. The dance is shorter for filemaker (not much). But they>>are only able to blink once or twice before WebCat returns results.>>Prospective clients say Wow,>>Part of the issue is probably the name -- some people are surprised that it>contains a database engine at all. Another issue is that word fast,>which can be interpreted in so many ways...our competitors seem to think>that any turnaround time in the 1-2 second range is fast, whereas we>consider 10-20 milliseconds to be fast. One is fast for hobbyists; the>other is fast for professionals.>>There is no reason Apple webmasters should not know about WebCatalog -- we>have demonstrated it to them (in large private meeting halls dedicated to>showing new technology to Apple employees) on numerous occasions. We are>pleased, however, with our name recognition when it comes to eCommerce -->we are getting results exponentially better than last year.>>Technical Support | ==== eCommerce and Beyond ====>Pacific Coast Software | WebCatalog, WebMerchant,>11770 Bernardo Plaza Court | SiteEdit Pro, PhotoMaster,>San Diego, CA 92128 | Typhoon>619/675-1106 Fax: 619/675-0372 | http://www.smithmicro.com/ The Mooseman

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RE: WebCat name recognition (was Re: MacFinder -- a new WebDNAweb site)

1998

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