Re: OT: SEO
This WebDNA talk-list message is from 2007
It keeps the original formatting.
numero = 69542
interpreted = N
texte = Donovan I agree with you as well. We never recommend an outside SEO company and I actually get sick when I look at the prices they charge. I also think that I would eliminate my own financial problems if we charged that much. Our SEO service is based entirely on our programming service. The CMS I created allows us to edit content rapidly, including meta tags. However, we have found that content is not even very important now as it used to be. Now there are so many factors, and we try to keep up with them. We use Google's cached pages to cross reference competitive web sites vs. the web site we are optimizing. We simply count the number of occurrences of the keywords, and then rewrite our content to match or surpass that occurrence density (without making it seem like search engine spamming). We never use fake static pages since our CMS actually produces pages that look static, even though they are dynamic. Here are some of the other tricks we have learned: 1. Use the keywords in the names of the pages: customername_keyword_zipcode.html Although it seems this is not a heavily weighted technique any more. 2. Set up as many reciprocal links to the site as possible. We have found the easies way to do this is to set up Blogs. Our customers provide us with pre-written (sometimes nonsense) material that we then post on blogs. Blogs are on the topic for their industry. At the end of every post there is a link back to their website. If you use Google's Blogger you are guaranteed to have the blog entry spidered, and thus you have reciprocal links without begging other sites for them. 3. Be creative with other advertising and linking back to the site. Always using the keywords as the alt, title and name of the link:
keyword 4. Register your domain name for as many years as you can afford. Yeah, this one is a little crazy, but search engines seem to give more credibility to domain names that are registered for 5 years or more. This was confirmed through an article I read some time this year on Network Solutions. Since Google and Yahoo and all the others don't publish their "Magic," I try to keep up with other "discoveries" that are made in the SEO world. And we react as fast as possible to what we learn. In the end, our service is all based on the number of hours we actually spend doing it, just like our programming service. So it all depends on what the customer wants to spend. Matthew A Perosi Psi Prime, Inc. http://www.psiprime.com 323 Union Blvd. Totowa, NJ 07512 P: 973.413.8210 F: 973.413.8217 Donovan Brooke wrote: > Stuart Tremain wrote: > >> We use http://www.iprospect.com >> >> Spent about $150k with them last year, clients are very happy with >> their outcome. > > > Most of which would have been better spent on a programmer.. IMO. > > [rant] > SEO's are, more often than not, a pain (IMNSHO). Sometimes I think > these guys are getting paid more for their "Magic" than any other > accountable service. > > O.K., I will admit that those who are actually reputable (I don't > know that there are that many), will have an edge over your > do it all programmers. However, all to often, I see these companies > getting paid way too much for a service that is not that magical and, > seemingly to me, barely justifiable. > > Am I alone on this? > > Here is a typical scenario for me... A client has me do some > database driven stuff for their website. He also has an SEO > do "stuff" for the website. SEO guy will then hire me to add > meta fields to the products and categories database (or what have > you), and then edit the respective public pages to reflect the > content. The SEO guy will also create a bunch of static pages that each > contain non-included header info. The client will then change his > mind on the header images etc. I then am hired to change all > the SEO pages to match the new header look and feel. In the > end, my client ends up with a home page that looks like a spam > email... containing suspect links and non-related links etc.. > > The end result is, yes, my client is happy even though he/she > has paid for redundant services (btw, the SEO companies always > get paid double what I do). The client is also happy (most of > the time) because the SEO guy was able to get the site ranked. > The SEO guy is happy of course (he's getting paid twice what I do > for half the skill needed ;-) ), > and I am left with this bitter sweet feeling of; Well, > I got more work out it, and; my client has to pay for > unnecessary things. > > The thing is, I'm usually not in the position to say this stuff > to my client at the time about this and it all seems to work out in the > end. But, these are the usual feelings I am left with. > > I think there are valid reasons to hire an SEO. If a > company is looking to get things done quickly, spreading > out the workload in this way may help. Also, I suppose there are > a few resources that an SEO would have over your average > do-it-all programmer... such as shared link resources, and > perhaps some of the latest tricks etc.. So in the case, that > an organization wants the very top notch SEO compatibility, a valid > SEO may be a good choice. So no offense to > those valid SEO companies out there. > > I am always striving for fair business regarding the internet. > The internet field is a haven for shady business practices, > and it is my opinion that SEO's are among the top players. > > I say, for most situations, spend your money on a > programmer/designer... it'll go farther for the same or > better results. > [/rant] > > > Donovan > > > > ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list
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Donovan I agree with you as well. We never recommend an outside SEO company and I actually get sick when I look at the prices they charge. I also think that I would eliminate my own financial problems if we charged that much. Our SEO service is based entirely on our programming service. The CMS I created allows us to edit content rapidly, including meta tags. However, we have found that content is not even very important now as it used to be. Now there are so many factors, and we try to keep up with them. We use Google's cached pages to cross reference competitive web sites vs. the web site we are optimizing. We simply count the number of occurrences of the keywords, and then rewrite our content to match or surpass that occurrence density (without making it seem like search engine spamming). We never use fake static pages since our CMS actually produces pages that look static, even though they are dynamic. Here are some of the other tricks we have learned: 1. Use the keywords in the names of the pages: customername_keyword_zipcode.html Although it seems this is not a heavily weighted technique any more. 2. Set up as many reciprocal links to the site as possible. We have found the easies way to do this is to set up Blogs. Our customers provide us with pre-written (sometimes nonsense) material that we then post on blogs. Blogs are on the topic for their industry. At the end of every post there is a link back to their website. If you use Google's Blogger you are guaranteed to have the blog entry spidered, and thus you have reciprocal links without begging other sites for them. 3. Be creative with other advertising and linking back to the site. Always using the keywords as the alt, title and name of the link: keyword 4. Register your domain name for as many years as you can afford. Yeah, this one is a little crazy, but search engines seem to give more credibility to domain names that are registered for 5 years or more. This was confirmed through an article I read some time this year on Network Solutions. Since Google and Yahoo and all the others don't publish their "Magic," I try to keep up with other "discoveries" that are made in the SEO world. And we react as fast as possible to what we learn. In the end, our service is all based on the number of hours we actually spend doing it, just like our programming service. So it all depends on what the customer wants to spend. Matthew A Perosi Psi Prime, Inc. http://www.psiprime.com 323 Union Blvd. Totowa, NJ 07512 P: 973.413.8210 F: 973.413.8217 Donovan Brooke wrote: > Stuart Tremain wrote: > >> We use http://www.iprospect.com >> >> Spent about $150k with them last year, clients are very happy with >> their outcome. > > > Most of which would have been better spent on a programmer.. IMO. > > [rant] > SEO's are, more often than not, a pain (IMNSHO). Sometimes I think > these guys are getting paid more for their "Magic" than any other > accountable service. > > O.K., I will admit that those who are actually reputable (I don't > know that there are that many), will have an edge over your > do it all programmers. However, all to often, I see these companies > getting paid way too much for a service that is not that magical and, > seemingly to me, barely justifiable. > > Am I alone on this? > > Here is a typical scenario for me... A client has me do some > database driven stuff for their website. He also has an SEO > do "stuff" for the website. SEO guy will then hire me to add > meta fields to the products and categories database (or what have > you), and then edit the respective public pages to reflect the > content. The SEO guy will also create a bunch of static pages that each > contain non-included header info. The client will then change his > mind on the header images etc. I then am hired to change all > the SEO pages to match the new header look and feel. In the > end, my client ends up with a home page that looks like a spam > email... containing suspect links and non-related links etc.. > > The end result is, yes, my client is happy even though he/she > has paid for redundant services (btw, the SEO companies always > get paid double what I do). The client is also happy (most of > the time) because the SEO guy was able to get the site ranked. > The SEO guy is happy of course (he's getting paid twice what I do > for half the skill needed ;-) ), > and I am left with this bitter sweet feeling of; Well, > I got more work out it, and; my client has to pay for > unnecessary things. > > The thing is, I'm usually not in the position to say this stuff > to my client at the time about this and it all seems to work out in the > end. But, these are the usual feelings I am left with. > > I think there are valid reasons to hire an SEO. If a > company is looking to get things done quickly, spreading > out the workload in this way may help. Also, I suppose there are > a few resources that an SEO would have over your average > do-it-all programmer... such as shared link resources, and > perhaps some of the latest tricks etc.. So in the case, that > an organization wants the very top notch SEO compatibility, a valid > SEO may be a good choice. So no offense to > those valid SEO companies out there. > > I am always striving for fair business regarding the internet. > The internet field is a haven for shady business practices, > and it is my opinion that SEO's are among the top players. > > I say, for most situations, spend your money on a > programmer/designer... it'll go farther for the same or > better results. > [/rant] > > > Donovan > > > > ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/
Matthew A Perosi
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