Affiliate program idea
This WebDNA talk-list message is from 2003
It keeps the original formatting.
numero = 50149
interpreted = N
texte = Just a bit of logic I thought I would share.When asked recently to modify one of the stores to 'track' sales in regards to specific partners referring them from other web sites I played with all sort of options including cookies, cart header settings, aliased directories, etc.However all the options had one significant flaw or another:Cookies - flaw was compatibility and failure rates due to end usersCART Header - seemed to be an issue as setting a header caused a cart to be written even if they were just wandering the site... Didn't like the file IO flaw hereAliased Directory - Flaw was obvious... Too much damn work and difficult to keep up with!Then the obvious solution hit me, almost to my embarrassment since I didn't think of it first...The way it is going to work (already in use in a limited fashion now), is that each partner (affiliate) will be assigned a 5 digit, alpha-numeric, code. This will be an automatic signup with not human intervention needed (on this end)Now each affiliate is given a code snippet that they can point people to when referencing the site. Essentially this snippet points them to a affiliate page which does little more than take the affiliate number (passed in the url), sets the cart equal to cart=[AFID]-[cart]>From that point it's all a matter of interface. Carts can easily be identified and separated first based on the logic of [cart]^- and then further associated with the specific partner based on characters up to the - in the cart number.Initial testing confirms no issues in carts assigned this way, and opens up all sorts of possibilities such as:% calculations based on total salesIdentifying top affiliates through total comparisonsPrice breaks (discounts) based on established % setting in Partner DatabaseIndividual Affiliate order tracking and reporting with affiliate access to statsIncreased demographic profiling through the categorization of affiliate sites and the direct connection to online customers Etc. Anyway, this may be obvious to some of you but I though the idea might prove to be useful to others:-) enjoy AlexAlex J McCombie New World Media Chief Information Officer Drawer 607 888/892.6379 Fair Haven, NY 13064 Alex@NewWorldMedia.com http://OurClients.comInterface Designer WebDNA Programmer Database Designer------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list
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Just a bit of logic I thought I would share.When asked recently to modify one of the stores to 'track' sales in regards to specific partners referring them from other web sites I played with all sort of options including cookies, cart header settings, aliased directories, etc.However all the options had one significant flaw or another:Cookies - flaw was compatibility and failure rates due to end usersCART Header - seemed to be an issue as setting a header caused a cart to be written even if they were just wandering the site... Didn't like the file IO flaw hereAliased Directory - Flaw was obvious... Too much damn work and difficult to keep up with!Then the obvious solution hit me, almost to my embarrassment since I didn't think of it first...The way it is going to work (already in use in a limited fashion now), is that each partner (affiliate) will be assigned a 5 digit, alpha-numeric, code. This will be an automatic signup with not human intervention needed (on this end)Now each affiliate is given a code snippet that they can point people to when referencing the site. Essentially this snippet points them to a affiliate page which does little more than take the affiliate number (passed in the url), sets the cart equal to cart=[AFID]-[cart]>From that point it's all a matter of interface. Carts can easily be identified and separated first based on the logic of [cart]^- and then further associated with the specific partner based on characters up to the - in the cart number.Initial testing confirms no issues in carts assigned this way, and opens up all sorts of possibilities such as:% calculations based on total salesIdentifying top affiliates through total comparisonsPrice breaks (discounts) based on established % setting in Partner DatabaseIndividual Affiliate order tracking and reporting with affiliate access to statsIncreased demographic profiling through the categorization of affiliate sites and the direct connection to online customers Etc. Anyway, this may be obvious to some of you but I though the idea might prove to be useful to others:-) enjoy AlexAlex J McCombie New World Media Chief Information Officer Drawer 607 888/892.6379 Fair Haven, NY 13064 Alex@NewWorldMedia.com http://OurClients.comInterface Designer WebDNA Programmer Database Designer------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/
Alex McCombie
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