Re: [OT] Half completed orders

This WebDNA talk-list message is from

2005


It keeps the original formatting.
numero = 62580
interpreted = N
texte = I am reminded of a financial institution whose marketing department=20 wanted us to build a site for their marketing department to sell=20 promotional items to their branches. They also wanted us to track=20 logins, which would be required to use the site, and to report=20 abandoned carts so that they could contact the customer and question=20 them as to why they did so. I was reluctant to build this "Big=20 Brother" feature as I called it, and suggested their customers might be=20= disturbed and offended at their activities being so closely watched. =20 They decided that it might indeed dissuade customers from using the=20 site altogether, so they abandoned the idea. I like John's suggestion of a survey. Interrogating specific customers=20= about abandoned carts could likely be interpreted as an invasion of=20 privacy. ------ Daryl Mitchell, E-Business Specialist PW Group Ltd. =B7 Saskatoon, SK CANADA Tel: (306) 665-3557 =B7 Fax (306) 664-0094 d.mitchell@pwgroup.ca =B7 www.pwgroup.ca On Jul 15, 2005, at 5:22 AM, Mark Derrick wrote: > Just looking for a quick straw pole to see how people handle half=20 > completed online orders. > > When you get a customer who has given you their name/address (and/or=20= > their payment details) but hasn't hit that final "purchase" button,=20 > how do you handle it? > I know that it can become a delicate issue of whether you should=20 > contact someone who hasn't directly given you permission to do so, but=20= > these situations leave us with lost of unanswered questions, which=20 > from a marketing viewpoint, are important. > > One way we're currently looking at it, is to email these people asking=20= > them to partake in an online survey (with a prize draw offered), which=20= > will hopefully allow us to find out more about their reasons for=20 > leaving mid-flow. > > Any thoughts on this issue? ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/ Associated Messages, from the most recent to the oldest:

    
  1. Re: [OT] Half completed orders ( Stuart Tremain 2005)
  2. Re: [OT] Half completed orders ( Kenneth Grome 2005)
  3. Re: [OT] Half completed orders ( Donovan Brooke 2005)
  4. Re: [OT] Half completed orders ( Daryl Mitchell 2005)
  5. Re: [OT] Half completed orders ( John Peacock 2005)
  6. Re: [OT] Half completed orders ( Donovan Brooke 2005)
  7. Re: [OT] Half completed orders ( John Peacock 2005)
  8. [OT] Half completed orders ( Mark Derrick 2005)
I am reminded of a financial institution whose marketing department=20 wanted us to build a site for their marketing department to sell=20 promotional items to their branches. They also wanted us to track=20 logins, which would be required to use the site, and to report=20 abandoned carts so that they could contact the customer and question=20 them as to why they did so. I was reluctant to build this "Big=20 Brother" feature as I called it, and suggested their customers might be=20= disturbed and offended at their activities being so closely watched. =20 They decided that it might indeed dissuade customers from using the=20 site altogether, so they abandoned the idea. I like John's suggestion of a survey. Interrogating specific customers=20= about abandoned carts could likely be interpreted as an invasion of=20 privacy. ------ Daryl Mitchell, E-Business Specialist PW Group Ltd. =B7 Saskatoon, SK CANADA Tel: (306) 665-3557 =B7 Fax (306) 664-0094 d.mitchell@pwgroup.ca =B7 www.pwgroup.ca On Jul 15, 2005, at 5:22 AM, Mark Derrick wrote: > Just looking for a quick straw pole to see how people handle half=20 > completed online orders. > > When you get a customer who has given you their name/address (and/or=20= > their payment details) but hasn't hit that final "purchase" button,=20 > how do you handle it? > I know that it can become a delicate issue of whether you should=20 > contact someone who hasn't directly given you permission to do so, but=20= > these situations leave us with lost of unanswered questions, which=20 > from a marketing viewpoint, are important. > > One way we're currently looking at it, is to email these people asking=20= > them to partake in an online survey (with a prize draw offered), which=20= > will hopefully allow us to find out more about their reasons for=20 > leaving mid-flow. > > Any thoughts on this issue? ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/ Daryl Mitchell

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