Re: [OT] Half completed orders
This WebDNA talk-list message is from 2005
It keeps the original formatting.
numero = 62580
interpreted = N
texte = I am reminded of a financial institution whose marketing department=20wanted us to build a site for their marketing department to sell=20promotional items to their branches. They also wanted us to track=20logins, which would be required to use the site, and to report=20abandoned carts so that they could contact the customer and question=20them as to why they did so. I was reluctant to build this "Big=20Brother" feature as I called it, and suggested their customers might be=20=disturbed and offended at their activities being so closely watched. =20They decided that it might indeed dissuade customers from using the=20site altogether, so they abandoned the idea.I like John's suggestion of a survey. Interrogating specific customers=20=about abandoned carts could likely be interpreted as an invasion of=20privacy.------Daryl Mitchell, E-Business SpecialistPW Group Ltd. =B7 Saskatoon, SK CANADATel: (306) 665-3557 =B7 Fax (306) 664-0094d.mitchell@pwgroup.ca =B7 www.pwgroup.caOn Jul 15, 2005, at 5:22 AM, Mark Derrick wrote:> Just looking for a quick straw pole to see how people handle half=20> completed online orders.>> When you get a customer who has given you their name/address (and/or=20=> their payment details) but hasn't hit that final "purchase" button,=20> how do you handle it?> I know that it can become a delicate issue of whether you should=20> contact someone who hasn't directly given you permission to do so, but=20=> these situations leave us with lost of unanswered questions, which=20> from a marketing viewpoint, are important.>> One way we're currently looking at it, is to email these people asking=20=> them to partake in an online survey (with a prize draw offered), which=20=> will hopefully allow us to find out more about their reasons for=20> leaving mid-flow.>> Any thoughts on this issue?-------------------------------------------------------------This message is sent to you because you are subscribed to the mailing list
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I am reminded of a financial institution whose marketing department=20wanted us to build a site for their marketing department to sell=20promotional items to their branches. They also wanted us to track=20logins, which would be required to use the site, and to report=20abandoned carts so that they could contact the customer and question=20them as to why they did so. I was reluctant to build this "Big=20Brother" feature as I called it, and suggested their customers might be=20=disturbed and offended at their activities being so closely watched. =20They decided that it might indeed dissuade customers from using the=20site altogether, so they abandoned the idea.I like John's suggestion of a survey. Interrogating specific customers=20=about abandoned carts could likely be interpreted as an invasion of=20privacy.------Daryl Mitchell, E-Business SpecialistPW Group Ltd. =B7 Saskatoon, SK CANADATel: (306) 665-3557 =B7 Fax (306) 664-0094d.mitchell@pwgroup.ca =B7 www.pwgroup.caOn Jul 15, 2005, at 5:22 AM, Mark Derrick wrote:> Just looking for a quick straw pole to see how people handle half=20> completed online orders.>> When you get a customer who has given you their name/address (and/or=20=> their payment details) but hasn't hit that final "purchase" button,=20> how do you handle it?> I know that it can become a delicate issue of whether you should=20> contact someone who hasn't directly given you permission to do so, but=20=> these situations leave us with lost of unanswered questions, which=20> from a marketing viewpoint, are important.>> One way we're currently looking at it, is to email these people asking=20=> them to partake in an online survey (with a prize draw offered), which=20=> will hopefully allow us to find out more about their reasons for=20> leaving mid-flow.>> Any thoughts on this issue?-------------------------------------------------------------This message is sent to you because you are subscribed to the mailing list .To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/
Daryl Mitchell
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