WebDNA Software | Jammin Takes Design-Your-Own to the Web

Jammin Takes Design-Your-Own to the Web

Another WebDNA Success Story

numero = 177
interpreted = N
texte = E-BusinessJammin is a purveyor of custom jackets, parkas and other sportswear that can be embroidered, appliqued or screenprinted with team logos. The company web site enables customers to design their own garments with a �design online� feature that includes the ability to generate an illustration of the desired item in the precise color combination selected. Designs are submitted to the company electronically; a salesperson then calls the customer to complete the transaction.Key Benefits of WebDNA(1) Development is fast, thanks to WebDNA easy-to-use scripting language. The company�s webmaster can rewrite the whole site in less than two weeks.(2) The company was able to replace 1,500 HTML pages with just 15 custom page templates that use product images served up dynamically as customers point and click.(3) The webmaster can now make edits or fixes in 15 minutes instead of six or seven hours, thanks to WebDNA, the 15-template structure and the ability to dynamically populate changes throughout the site.(4) Pages are generated nearly instantaneously on the fly by merging page templates with product information stored in RAM in WebDNA's built-in database.(5) WebDNA's ODBC support will permit Jammin to deploy Microsoft SQL Server for long-term storage of customer records as part of a new initiative that will enable customers to place repeat orders directly from the web. Effects on Business(1) The company was able to virtually eliminate printed catalogs as well as a design-your-own CD-ROM that was previously sent to customers to aid the customization process. (2) Less intervention is needed to a complete a sale, enabling the company to expand without a corresponding increase in personnel.Quote from Brian Grinde, Co-Owner and COO"We have used WebDNA for five years, and the more we use it, the more we find we can do with it. It has cut our typical sales cycle in half. We�re now using it to develop a whole new set of templates for a new e-commerce venture we�re launching this year." E-Business

Jammin is a purveyor of custom jackets, parkas and other sportswear that can be embroidered, appliqued or screenprinted with team logos. The company web site enables customers to design their own garments with a �design online� feature that includes the ability to generate an illustration of the desired item in the precise color combination selected. Designs are submitted to the company electronically; a salesperson then calls the customer to complete the transaction.

Key Benefits of WebDNA

(1) Development is fast, thanks to WebDNA easy-to-use scripting language. The company�s webmaster can rewrite the whole site in less than two weeks.

(2) The company was able to replace 1,500 HTML pages with just 15 custom page templates
that use product images served up dynamically as customers point and click.

(3) The webmaster can now make edits or fixes in 15 minutes instead of six or seven hours,
thanks to WebDNA, the 15-template structure and the ability to dynamically populate
changes throughout the site.

(4) Pages are generated nearly instantaneously on the fly by merging page templates with
product information stored in RAM in WebDNA's built-in database.

(5) WebDNA's ODBC support will permit Jammin to deploy Microsoft SQL
Server for long-term storage of customer records as part of a new initiative that will
enable customers to place repeat orders directly from the web.

Effects on Business

(1) The company was able to virtually eliminate printed catalogs as well as a design-your-own CD-ROM that was previously sent to customers to aid the customization process.

(2) Less intervention is needed to a complete a sale, enabling the company to expand without
a corresponding increase in personnel.

Quote from Brian Grinde, Co-Owner and COO

"We have used WebDNA for five years, and the more we use it, the more we find we can do with it. It has cut our typical sales cycle in half. We�re now using it to develop a whole new set of templates for a new e-commerce venture we�re launching this year."
Jammin

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Jammin Takes Design-Your-Own to the Web

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