Re: slightly OT: advertising schemes
This WebDNA talk-list message is from 2004
It keeps the original formatting.
numero = 56656
interpreted = N
texte = Jim Lanford wrote: > Or even one of my sites > http://www.about-adsense.com/index.html > (its rendered all in WebDNA :-) I have to second that. Visiting Jim and Audri's site may well have been the fourth smartest thing I've ever done on the internet. The top three smart things I've done are: 3. Build my sites from WebDNA 2. Join Google AdSense 1. Visit the site where I found out about about-adense.com in the first place, Allan Gardyne's Associate Programs.com: http://www.associateprograms.com/ and especially his forum at: http://www.associateprograms.com/discus/ If you want to learn about advertising on a web site *and* meet a lot of extremely friendly and helpful people, that's the place you want to be! --- Terry Wilson (I think it was) wrote: > (A little off topic, but I know many of you folks are pros at this.) > Where can I find information about selling ad space on a site? Begin with AdSense. It's easy to implement, reliable and above all effective. It's not the answer when it comes to selling ads to local companies though. That's a completely different issue. > What type of advertising model (static ads, rotating > banners, per click rates, flat rates, etc), Generally speaking, traditional banners are just a waste of time and internet (un)real estate. How often do *you* click on a banner ad? Now, imagine you make 10 cents each time. That is provided you can find an advertiser that pays per click at all. Click-through ratios are extremely easy to falsify and most advertisers only agree to pay per click if they know and trust the publisher. AdSense works for two important reasons: the ads doesn't look like traditional banner ads, and Google has an unprecedented credibility among web surfers, webmasters and advertisers. For local companies, it ought to make sense to sell ad impressions. Pay-per-impression really isn't done at all on the internet anymore, but if the advertiser and publisher know each other, it might work. How much you'll make? Well, how much are they willing to pay? > > But I'm > also interested in this info for other types of projects employing > useful online databases that are better offered as cheap or free > services to the user. It's a good good idea. In my opinion it's better than the traditional "storefront" approach to small commercial sites. If it doesn't work out, at least you have the satisfaction of doing something genuinely useful to the internet community. ;-) But don't quit your regular job yet. I've been doing things like that for five years now, and have managed to build up a nice secondary income. But that's with more than 600 000 page visits a month. If you're interested in that topic, you better go to Alan's site and start reading at once, but here's a few important points: 1. Start with AdSense - there are no downsides to it at all (as long as you do it the way Jim tells you that is - you better take a really good look at his site too) 2. To have any success at all, you need: * Popularity - you won't make much money per visitor, so you need lots of them. And even more important: you want them to come back! * Original and useful content - why would visitors want to click on banners on your site rather than go directly to the advertiser's site? * Credibility - the visitors and the advertisers have to trust you. Any kind of monkey business may look tempting at first, but people'll eventually see through it. * Reliable and appropriate advertisers - be prepared to do lots of trial and error. Oh, in case I haven't made that clear enough yet: forget about pay-per-impression (unless it's a company that you know and that knows you personally) and pay-per-click (unless it's Google AdSense). Commission on generated sales is what you get. ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list
. To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/
Associated Messages, from the most recent to the oldest:
Jim Lanford wrote: > Or even one of my sites > http://www.about-adsense.com/index.html > (its rendered all in WebDNA :-) I have to second that. Visiting Jim and Audri's site may well have been the fourth smartest thing I've ever done on the internet. The top three smart things I've done are: 3. Build my sites from WebDNA 2. Join Google AdSense 1. Visit the site where I found out about about-adense.com in the first place, Allan Gardyne's Associate Programs.com: http://www.associateprograms.com/ and especially his forum at: http://www.associateprograms.com/discus/ If you want to learn about advertising on a web site *and* meet a lot of extremely friendly and helpful people, that's the place you want to be! --- Terry Wilson (I think it was) wrote: > (A little off topic, but I know many of you folks are pros at this.) > Where can I find information about selling ad space on a site? Begin with AdSense. It's easy to implement, reliable and above all effective. It's not the answer when it comes to selling ads to local companies though. That's a completely different issue. > What type of advertising model (static ads, rotating > banners, per click rates, flat rates, etc), Generally speaking, traditional banners are just a waste of time and internet (un)real estate. How often do *you* click on a banner ad? Now, imagine you make 10 cents each time. That is provided you can find an advertiser that pays per click at all. Click-through ratios are extremely easy to falsify and most advertisers only agree to pay per click if they know and trust the publisher. AdSense works for two important reasons: the ads doesn't look like traditional banner ads, and Google has an unprecedented credibility among web surfers, webmasters and advertisers. For local companies, it ought to make sense to sell ad impressions. Pay-per-impression really isn't done at all on the internet anymore, but if the advertiser and publisher know each other, it might work. How much you'll make? Well, how much are they willing to pay? > > But I'm > also interested in this info for other types of projects employing > useful online databases that are better offered as cheap or free > services to the user. It's a good good idea. In my opinion it's better than the traditional "storefront" approach to small commercial sites. If it doesn't work out, at least you have the satisfaction of doing something genuinely useful to the internet community. ;-) But don't quit your regular job yet. I've been doing things like that for five years now, and have managed to build up a nice secondary income. But that's with more than 600 000 page visits a month. If you're interested in that topic, you better go to Alan's site and start reading at once, but here's a few important points: 1. Start with AdSense - there are no downsides to it at all (as long as you do it the way Jim tells you that is - you better take a really good look at his site too) 2. To have any success at all, you need: * Popularity - you won't make much money per visitor, so you need lots of them. And even more important: you want them to come back! * Original and useful content - why would visitors want to click on banners on your site rather than go directly to the advertiser's site? * Credibility - the visitors and the advertisers have to trust you. Any kind of monkey business may look tempting at first, but people'll eventually see through it. * Reliable and appropriate advertisers - be prepared to do lots of trial and error. Oh, in case I haven't made that clear enough yet: forget about pay-per-impression (unless it's a company that you know and that knows you personally) and pay-per-click (unless it's Google AdSense). Commission on generated sales is what you get. ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/
Frank Nordberg
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