Re: [WebDNA] WebDNA future
This WebDNA talk-list message is from 2010
It keeps the original formatting.
numero = 104482
interpreted = N
texte = In order to win over new customers, WebDNA needs to have a clearly = defined advantage over the competition, especially since the primary = competition (PHP) is free. As a long-time user of the product, I understand the advantages in terms = of rapid development, simplicity of coding, easy learning curve, etc. = These characteristics plus an extensive body of code that I have already = developed and am loathe to convert to a different environment are enough = to keep me in the WebDNA camp, so long as the product has good support = (thank you WebDNA Corp). These are not clear enough, however, to convince someone new to invest = in the platform or to convert from a different platform. To entice switchers / new adopters, the advantages need to be clearly = defined, enhanced to increase the advantages, then marketed in a few big = bold bullet points that the uninitiated can understand. WebDNA cannot be = a me-too product and expect to gain significant new customers. The chosen bullet points must communicate how WebDNA can help a site = developer perform his or her job faster, better and/or less expensively = than the alternatives. For example, if you want to market the ease of learning and rapid = development of custom dynamic pages, you need to enhance the features = that provide this. Clarify confusing language syntax. Provide simple, = complete and accurate documentation. Create tutorials and guided lessons = to introduce key concepts. Build visual coding tools for assembling = pages from modular and customizable building blocks. Provide = syntax-checking and debugging tools. Create clean integration with = existing text and html editors. Then market the hell out of these very = real and clearly defined advantages. Brian Fries BrainScan Software On Jan 14, 2010, at 10:13 AM, Kenneth Grome wrote: >> What is the 1 thing that you think SMSI could have done better when >> they owned WebDNA to make it a more successful product (aside from = the >> blatantly obvious end-of-support)? >=20 > Marketing. >=20 > So far every entity that has owned it has failed to market it = effectively. >=20 > Remember, Bill Gates did not have a better product, he simply marketed = what he had. >=20 > Sincerely, > Kenneth Grome > www.KenGrome.com >=20
Associated Messages, from the most recent to the oldest:
In order to win over new customers, WebDNA needs to have a clearly = defined advantage over the competition, especially since the primary = competition (PHP) is free. As a long-time user of the product, I understand the advantages in terms = of rapid development, simplicity of coding, easy learning curve, etc. = These characteristics plus an extensive body of code that I have already = developed and am loathe to convert to a different environment are enough = to keep me in the WebDNA camp, so long as the product has good support = (thank you WebDNA Corp). These are not clear enough, however, to convince someone new to invest = in the platform or to convert from a different platform. To entice switchers / new adopters, the advantages need to be clearly = defined, enhanced to increase the advantages, then marketed in a few big = bold bullet points that the uninitiated can understand. WebDNA cannot be = a me-too product and expect to gain significant new customers. The chosen bullet points must communicate how WebDNA can help a site = developer perform his or her job faster, better and/or less expensively = than the alternatives. For example, if you want to market the ease of learning and rapid = development of custom dynamic pages, you need to enhance the features = that provide this. Clarify confusing language syntax. Provide simple, = complete and accurate documentation. Create tutorials and guided lessons = to introduce key concepts. Build visual coding tools for assembling = pages from modular and customizable building blocks. Provide = syntax-checking and debugging tools. Create clean integration with = existing text and html editors. Then market the hell out of these very = real and clearly defined advantages. Brian Fries BrainScan Software On Jan 14, 2010, at 10:13 AM, Kenneth Grome wrote: >> What is the 1 thing that you think SMSI could have done better when >> they owned WebDNA to make it a more successful product (aside from = the >> blatantly obvious end-of-support)? >=20 > Marketing. >=20 > So far every entity that has owned it has failed to market it = effectively. >=20 > Remember, Bill Gates did not have a better product, he simply marketed = what he had. >=20 > Sincerely, > Kenneth Grome > www.KenGrome.com >=20
Brian Fries
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